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MGT603 Assignment#2 July 2013
#1
Intensive strategy

Intensive strategy is used for organization for improve market share and revenue through market expend and product improvement. It is a strategy of aggregation or expansion under which growth is achieved by expanding the scale of operation. This strategy involves expansion of firm’s product range and market. Three alternative strategies in this regard are as follows:

Market penetration, which means intend to increase market share for present product in present market. It means firms tries to penetrate deeper into the market to increase its market share. So, more funds spent on advertising and sale promotion to increase sale volume.

For example, in order to increase market share in Singapore, NTUC FAIRPRICE has opened 24-hour store (FAIRPRICE EXTRA) to provide more conveniences to customer especially working adults as this customer category usually unable to shop during normal operation hour. It helps customer to have alternative choice and improve crowded and long queue problem during weekend.

Market development means introducing present product to new market in order to achieve higher sales and profit margin. It will be achieve successfully when products accepted in new market as total cost and average cost will be reduce. Firms may enjoy economies of scale and spread over risks instead focus in the single market.

For example: OLD TOWN CAFÉ as famous café in Malaysia with serving white coffee and local foods. It opened few branches in Singapore to increase their oversea market share. OLD TOWN CAFÉ able to spread risk of business into two markets which are Malaysia and Singapore. Business able to continue even one of the markets does not do well.

Product Development which helps to improves present product to achieve more revenue. Under this strategy, a business seeks to grow by developing improved products for the present markets. The current product may be replaced or the new products may be introduced in addition to the existing products.

For example, TOYOTA Company always seeks for new technology to increase its vehicle fuel efficiency. This improvement helps TOYOTA to be more competitive than others. As the result, TOYOTA Company gain more sales by selling hybrid vehicle as it helps to reduce pollution to environment as well.

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ZONG should apply Product Development strategy From the intensive strategies to achieve its market place again:-

Product Development which helps to improves present product to achieve more revenue. Under this strategy, a business seeks to grow by developing improved products for the present markets. The current product may be replaced or the new products may be introduced in addition to the existing products.

For example, TOYOTA Company always seeks for new technology to increase its vehicle fuel efficiency. This improvement helps TOYOTA to be more competitive than others. As the result, TOYOTA Company gain more sales by selling hybrid vehicle as it helps to reduce pollution to environment as well.
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i think it can be helpful for 2nd question...

The essential principles of integrated product development can be summarized as follows.

Understand your customer and their requirements
Integrate R&D, product development, and process investments with an overall business strategy;
Use Product Development Teams to facilitate early involvement and parallel design
Design products and manufacturing and support processes in parallel
Involve suppliers early in the development process
Use digital product models to capture and maintain a more complete and consistent representation of the design
Integrate CAE, CAD and CAM tools to improve effectiveness and reduce design cycle time
Simulate product performance and manufacturing processes electronically to reduce costly design/build/test iterations
Use quality engineering and reliability techniques to develop a more robust product and process design
Create an efficient and streamlined development approach to reduce cost and design cycle time
Improve the design process continuously

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yes product development strategy will be used in order to regain the market share.

Product Development which helps to improves present product to achieve more revenue.

the part of services that the company needs to improve is networking. if ZONG improves it networking services then it will get competitive advantages over others.

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only idea

The essential principles of integrated product development can be summarized as follows.

Understand your customer and their requirements
Integrate R&D, product development, and process investments with an overall business strategy;
Use Product Development Teams to facilitate early involvement and parallel design
Design products and manufacturing and support processes in parallel
Involve suppliers early in the development process
Use digital product models to capture and maintain a more complete and consistent representation of the design
Integrate CAE, CAD and CAM tools to improve effectiveness and reduce design cycle time
Simulate product performance and manufacturing processes electronically to reduce costly design/build/test iterations
Use quality engineering and reliability techniques to develop a more robust product and process design
Create an efficient and streamlined development approach to reduce cost and design cycle time
Improve the design process continuously

-----------------

Product development is a strategy that seeks increased sales by improving or modifying present products or services. Product development usually entails large research and development expenditures.

Reengineering—also called process management, process innovation, or process redesign—
involves reconfiguring or redesigning work, jobs, and processes for the purpose of improving cost, quality, service, and speed.

in donow ka apas may kia/koi relation hay?

kia assignment product development strategy aur reengineering ko merge kar kay solve karne hay?

kia reengineering structure, product development strategy ko follow karte hay?

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Product development is a strategy that seeks increased sales by improving or modifying present products or services. Product development usually entails large research and development expenditures.
Reengineering—also called process management, process innovation, or process redesign—
involves reconfiguring or redesigning work, jobs, and processes for the purpose of improving cost, quality, service, and speed.
[Image: 2_1.gif]

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Establishing Customer Requirements. The first step in the acquisition process is establishing the requirements of your customers. No program has much chance for success without welldefined requirements that can be flowed down into the products and processes that make up the system. All of the elements of the acquisition are at risk until firm requirements are set down for the program.

Outlining the Program

The next step in the implementation process is to outline the program with respect to the products of the system. One of the fundamental tenets of IPD is product orientation where all activities in the program are focused on the products that are actually delivered to the operator. You should break out the products to a level commensurate with the risk associated with acquiring the product. In most cases, it is sufficient to break down the products two levels below the overall system. The plan will break out the products to a lower level in the proposal and provide a specification tree that follows the same breakout.

Planning the Program

One of the key tenets of IPD is upfront planning. Since altering contracts is not easy, most of this planning should occur prior to contract award. Their are several goals to this upfront planning activity. The first is to define the core program that must be accomplished. The core program consists of those activities that you must perform to have a program. The second goal is to put in place an integrated management framework. It is important that you set up the entire program around this framework to ensure that IPD flourishes and the program is easier to manage. Finally, the core program risk must be evaluated to allow adequate resources to be allocated.

Allocating Resources

After awarding the contract, you and the contractor will have to allocate adequate resources to effectively manage the contract and perform the work. The key here is to base the allocation of people, dollars and schedule on the assessed risk of the program. In other words, the higher risk areas of the program should have a greater allocation of resources than the lower risk areas. It is important that the government's allocation of the resources mirror the contractor's allocation so that the management of the contract can be done in a team fashion and make maximum use of the IPD tools established in the RFP phase of the acquisition.

Tracking and Executing the Program

The tracking and executing of the contract will undoubtedly be the largest phase of the acquisition effort. The key to making this phase easier to manage is effectively using the integrated program structure. The integrated "tool kit" developed as part of the RFP is now part of the contract (Figure 2.6). Each IPT should be using the tools to focus on the cost, schedule and performance of the product it is responsible for. The senior management of the program needs to drive decisions to the lowest level commensurate with risk. In other words, since the IPT is the body of knowledge that is the most familiar with its product, decisions affecting the performance of the product should be made by the IPT whenever appropriate

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Idea for complete assignment

Question # 1:

Product development strategy should be implemented by ZONG to achieve its market place again.briefly define this logic in ur own words

Question # 2

define how product development strategy be implemented by ZONG.For this they need to make research,development ,determining the resources,installation of towers in such ares where there is connectivity problem,lowing the calling rates,governmental help etc
[Image: 1z174mb.gif]
Work Sakht in Silence Let your Work be your Violence  

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